Strategy that ships.

Spear is a business strategy and applied AI practice. We help companies make the right call, then build the system that carries it out.

What we do

Strategy & growth

Market entry, regional expansion, pricing and positioning, worked through to a decision you can act on.

Product & operating model

Turning a direction into a scoped product or process, with clear specs, gates and delivery oversight.

Applied AI

Agent workflows, intelligence dashboards and AI-native tools, built into how your business already runs.

How we work

1. Decide

Get to the real question and the decision that answers it.

2. Design

Shape the product, process or system that carries the decision out.

3. Build

Ship it, with people in the loop where judgment matters.

4. Hand over

Leave your team owning it, documented and running.

About

Spear is principal-led. Fouad Sader leads every engagement and brings in specialist partners where the work calls for it. We work across the Middle East, Europe and the US.

Have a decision that needs to become a system?